Advertising is culture. In between advertising we do things like talk about what we have been up to, but all we have been up to is following the instructions of advertising. Going to the gym, going to Burger King, downloading the latest music or driving the latest car. If you think about it, even non-sponsored images are advertising: the old woman with her walker is an advertisement for old age; the young boy with no helmet and a cheap scooter is an advertisement for making the community nervous. He will die beneath the wheels of a car, and it is mathematically likely that it will be a neighbor of his at the wheel, and this will make one of the families have to move. A moving company makes five thousand dollars, or less, per move. On average.